Email Marketing and Newsletters

One of the most effective internet marketing methods is gathering emails to build a list of prospects.  You can then either send individual (personal) messages and/or send messages to the entire list occasionally or on a regular basis.  This allows you to keep your products or services in front of prospects along with the opportunity to build a relationship with them.

Build your list by gathering contact info
To use your website to generate a list of prospects, you can take many different avenues:

  • Offer something for free (PDF, white paper, eBook) to anyone who submits their name and email address
  • Add a “Newsletter sign-up” form in prominent places on your site
  • Add a checkbox to receive regular emails on your contact form
  • Run a contest, take a survey, or any other way to gather addresses to add to the list.

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Once on the list, be sure that any regular emails allow for people to “opt out” so that you don’t start to annoy potential customers.  As long as it is the truth, tell them that their contact information will not be sold or shared.  Display a privacy policy to put visitors at ease.

Marketing to your email list
The larger the database, the more valuable it is and the more worthwhile it is to take an organized approach to converting visitors into customers or to ensure a greater re-sale rate.  Individual or random messages can take lots of time.  Sending bulk emails in text or html format allow you to better track the information that is being sent out and give you more bang for the buck when you have timely promotions or new product announcements.

Give FREE stuff or something of value!
To ensure that people actually read your messages (and maybe even pass them on to friends), be sure to include useful information or offers that contain real value.  Don’t just try to sell, sell, sell or your messages will be ignored or sent to their spam folder.

Email marketing vendors
You should consider one of the popular email marketing software solutions to easily send bulk emails, formatted monthly newsletters and auto-responders to build your customer or prospect mail list.  They save time by providing newsletter templates that are easily customized with your logo, images, and information.  Lists are automatically updated.  Price depends on the number of contacts on your list and usually start at $9.95 per month or less. 

Start a free trial newsletter
Get more info or start a free trial for Constant Contact, Vertical Response, or iContact at our email marketing page.

Here are some of the benefits, according to iContact’s website:

  • iContact has whitelist agreements with major ISPs so our clients can enjoy industry-leading deliverability. A third-party company, Pivotal Veracity, scores our email deliverability rates between 98%-99%.
  • Track the performance of your email blasts at a glance with our charts and graphs that are populated in real time.
  • Use one of our 250 professionally designed email newsletter templates or one of your own for beautiful permission-based email marketing campaigns.
  • Easily set up, organize, and leverage your mailing list to boost your email marketing into overdrive!
  • iContact combines sophisticated features such as surveys, autoresponders, and RSS feeds into one easy-to-use all-inclusive product.
  • Ready to start a free trial?  Check out Constant Contact, Vertical Response, or iContact at our email marketing page.